With the intensification of population aging and the improvement of people's consumption concept with health and comfort as the core, people pay more and more attention to personal health and comfort. Different from other bathroom categories, the shower room of the Chinese brand is now the most high-end brand representing the industry and has become a veritable light of domestic products.
The number of houses sold has brought market space to the shower room industry. According to the data, in 2022, 11.909 million homes were sold in China and 5.03 million in the United States. In order to meet the needs of residents to have independent bathing space, the house design will be biased towards the installation of shower room facilities to meet the market demand and drive the sales of residential commercial housing.
With technological breakthroughs, high-quality services, marketing innovation and price advantages, domestic brands have gradually occupied a place in the high-end shower room market. At present, China's shower room industry has become the only bathroom category that is difficult for imported brands to enter the Chinese market. With the continuous improvement of consumers' pursuit of quality of life and safety, domestic brands are expected to continue to maintain a strong momentum of development and lead the development of the shower room industry.